Vol. 13 No. 1 (2017)
Artigos

Enterprise information: concepts of relevance applied to social media

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  • Francisco Carlos Paletta,
  • Leonardo Gonçalves Silva,
  • Thamyres Santos
Francisco Carlos Paletta
ESCOLA DE COMUNICAÇÕES E ARTES DA UNIVERSIDADE DE SÃO PAULO
Bio
Leonardo Gonçalves Silva
Universidade de São Paulo
Bio
Thamyres Santos
Universidade de São Paulo
Bio

Published 2017-08-01

Keywords

  • Information. Information Organization. Competitive Intelligence. Information Relevance and Pertinence. Monitoring the Social Media.

How to Cite

Paletta, F. C., Silva, L. G., & Santos, T. (2017). Enterprise information: concepts of relevance applied to social media. Revista Brasileira De Biblioteconomia E Documentação, 13(1), 2–14. Retrieved from https://rbbd.febab.org.br/rbbd/article/view/429

Copyright (c) 2017 Revista Brasileira de Biblioteconomia e Documentação

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Abstract

This essay discuss the use of information by the organizations in order to build an enterprise competitive strategy. It is essential for global competitiveness that the company analyze the dynamic of the business environment that will help to identify opportunities, threats and risks for their products and services. When considering the external environment, the organization should focus primarily on what are the users-needs and demands for products and services. Currently, with easier access to information, companies should focus the business strategy based on the organization of the information available on the social networks. The technique is the monitoring of the social media to support the decision making process
PDF (Português (Brasil))