As práticas informacionais dos sujeitos em relação ao Instagram da Biblioteca Estadual Câmara Cascudo

Abstract

The constant transformations in digital technologies have played a fundamental role in mediating communication, especially through the use of social media. Instagram, in particular, stands out as a widely used communication platform in Brazil, also impacting libraries. In this context, the focus of this research is the Câmara Cascudo State Library, which is embedded in a digital environment. The objective of the study is to understand individuals' informational practices in relation to the use of Instagram, aiming to enhance the library's performance on this platform. The adopted methodology is based on an ethnographic approach, using ethnography as a means to understand, through the experiences and narratives of the interviewees, the informational dynamics within the digital context. Interviews were conducted with 11 individuals at the Câmara Cascudo State Library. Through content analysis, it was observed that participants primarily perceive Instagram as a space for leisure. By following the library's profile, they show interest in content that combines entertainment and information. It was also found that more than half of the interviewees did not follow the library's profile, which made it possible to identify types of content that could attract them, such as reading recommendations, historical facts, curiosities, library routines, and study tips.