Communication and referral service: semiotic aspects and technological

Abstract

This paper aims to identify, in the literature, possible applications and semiotics contributions to the development of online reference services. In this study, which has a theoretical feature, it is possible to observe that in the area of Information Science, studies covering semiotics are limited to the processes of treatment and organization of information and knowledge, and just a few studies are about the semiotics applied to the process of communication and dissemination of that knowledge and there is even less research applied to the interaction between librarian and user in the virtual environment, such as online reference service.